Executive Master's in Communications Innovation


Each student at Ithaca College has a “library liaison” that specializes in a subject area. As liaison to the Park School, I hope to assist you with you information needs. If you have any questions about access to information through the IC Library please contact me.   As much of your work will be done online, I've linked to primarily only information below, including articles, e-books, and websites.  Note that many of the canned searches are starting points only.  I can assist you with more targeted research by phone or email (see top right); I can also create a visual how-to on the fly using SnagIt or share my screen using join.me.

Let's stay connected:

Best Bets: Databases

Search the general databases for a large retrieval set.  Search subject databases for more focused searches.

Any of the databases below are good to search on any topic.
  1. EBSCO Research Library ​  searches Communication Source, Business Source Premier and other EBSCO databases together
  2. ARGOS (library homepage): searches our catalog plus databases (GALE, ProQuest, LexisNexis)
  3. Ebook Central (formerly ebrary)   Multidisciplinary database of full-text ebooks.
  1. Business Source Premier (Original Interface)  (BSP) Top index to business information. Trade and scholary.  EBSCO interface.
  2. ABI/INFORM Collection   Also a good index to business information.  ProQuest interface.
  3. ScienceDirect Contains some scholarly business and computer science journals. Only journals by the publisher Elsevier.
  4. Business Insights: Essentials   Good for searching company and industry information.  Compares to the Company Dossier in LexisNexis.
  5. Nexis Uni (replaces LexisNexis)
    Nexis Uni features more than 15,000 news, business and legal sources, including U.S. Supreme Court decisions dating back to 1790.  Go to Companies > Company Dossier
  6. Statista
    A statistics portal that provides data on over 80,000 topics from more than 10,000 different sources.  The content is purely aggregated statistics, geared towards business and marketing statistical needs, with a focus on current awareness.  Easy-to-use infographics and tables are available for download as images to insert into presentations.  
  7. Simmons OneView
    Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.  Just added this July, Simmons is a market research database.
  1. Communication Source   Top index to the field of communications. Trade and scholarly.  EBSCO interface.
  2. Communication Studies: a SAGE Full-Text Collection  Twelve fulltext journals in the field of communications by the publisher SAGE
  1. Nexis Uni (replaces LexisNexis)    Top database for current news, business, and law.
  2. US Newsstream  National, regional, news wires, transcripts and the Ithaca Journal
Social Sciences
  1. ERIC (Ebsco interface)   Top index for education research.
  2. Professional Development Collection   Smaller index that focuses on professional education.
  3. SocINDEX with Full Text  Top index for sociology research.
  4. PsycINFO  Top index for pscyhology research.

Business Start-up Guides & data

Books: Guides: Government Data and Reports: Industry Data, Reports & News: Investors / Crowdfunding / Venture Capital:
  • Crowdscribed
     Crowdsourcing the book creation process.
  • indiegogo
    Funding platform.   Search Ithaca, NY to find projects by Ithaca College students.
  • Kickstarter
    Funding platform for creative projects.  Artists set a financial goal.  Donations at any level can be made.  If the funding goal is not met the donors will be refunded their money.  Projects are searchable. 
  • Seed&Spark
    Platform to help fund independent films. Movies can be rented on the site. 
  • Wikipedia: List of Venture Capital Firms

Economics & Entrepreneurship

Reference Books (some are in print): Books by Subject (links to Ebrary e-books)  Articles: Websites:  Related Guide: 

Emerging Media & Innovation

Library Databases:
  • Nexis Uni (replaces LexisNexis)  News and Business information.
  • Business Source Premier (Original Interface)  Business news and scholarship.
  • Business Insights: Essentials  Company and industry information.
  • ABI/INFORM Collection  Business news and scolarship.
  • ScienceDirect
    Full-text scientific, technological, medical journals; subjects covered include biology, biochemistry, business management and accounting, chemistry, computer science, economics, finance, environmental science, mathematics, medicine, neuroscience, nursing, physics, psychology, education, and communication. Includes access to selected full-text reference books. Indexing/Abstracts to additional titles.  Scholarly information for business and science information.
Books: Articles: Websites: Related Guide:

Government Regs & Industry Standards

  • Nexis Uni (replaces LexisNexis)  Find laws, cases, news, and business.
  • FDsys (GPO's Federal Digital System)
    The Government Printing Office's (GPO) Federal Digital System (FDsys) provides public access to government information submitted by Congress and Federal agencies. Search or browse  for documents and publications.  Use the Advance Search form to search by date or specific publication title (Congressional Record, Code of Federal Regulations, Federal Register, Bills, Hearings, the United States Code, etc.). Fulltext primary source documents are available in both PDF (downloadable) and XML formats.
  • Regulations.gov
    Government website for finding regulations issued by U.S. government agencies.
Book: Websites
  • Advertising Standards Authority (ASA) (United Kingdom)
    Advertising industry group that police the rules of the advertising codes of the UK.
  • American National Standards Institute (ANSI)
    United States institute that creates and promulagetes guidelines for businesses in a variety of sectors.
  • Code of Responsible Practices for Beverage Alcohol Advertising and Marketing
    Guidelines for alcohol advertising on the Distilled Spirits Council of the United States (DISCUS).
  • Council for Research Excellence (CRE)
    Examines the knowledge and practice of audience research method for advertisers, agencies, and other media professionals.  The Council includes Nielsen Media Research and its clients.  Documentation is available under the Committees tab.
  • Division of Drug Marketing, Advertising and Communications (DDMAC)
    Food and Drug Administration Center that reviews drug marketing and advertising for accuracy. Includes the "Truthful Perscription Drug Advertising Promotion" page known as Bad Ad.
  • European Advertising Standards Alliance (EASA)
    Organization that provides information on advertising self-regulation in Europe.
  • Federal Trade Commission : Rules
    Links to 16 CFR from the Federal Trade Commission. Includes advertising and labeling regulations.
  • IDEAlliance
    The International Digital Enterprise Alliance is a non-profit organization that creates standards and best practices for the delivery of multimedia content.
  • International Organization for Standardization (ISO)
    International developer and publisher of international standards. 
  • Information Society Project (Yale) "The Information Society Project at Yale Law School is an intellectual center addressing the implications of the Internet and new information technologies for law and society, guided by the values of democracy, development, and civil liberties."
  • Media Rating Council (MRC)
    Organization that audits and accredits media ratings companies.
  • Advertising Self-Regulatory Council: Case Reports
    The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.   NOTE: To access the online archive see the reference desk; A reference librarian will sign you in to access the fulltext of the cases.
  • Self-Regulation in the Alcohol Industry
    From the FTC.gov: Self-regulation in the Alcohol Industry: A Review of Industry Efforts to avoid Promoting Alcohol to Underage Consumers. September 1999.
  • Self-Regulatory Program for Online Behavioral Advertising
    The Digital Advertising Alliance (DAA) created a self-regulatory program for Online Behavioral Advertising (OBA).  The DAA includes: the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Direct Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative. 
  • TTB.gov
    Alcohol and Tobacco Tax and Trade Bureau, U.S. Dept. of the Treasury. Includes links to relevant CFR regulations (generally found in 27 CFR).
Related guide:

Intellectual Property & Business Contracts

Books: Articles: Journals: Websites: Licensing and Accessing:
  •  See:  AP Images: License Terms 
  • BBC Motion Gallery
    BBC programming (over 70 years) available for licensing.  The BBC has partnered with Getty Images.
  • Copyright Clearance Center
    The CCC is a global rights broker for licensing content (primarily textual such as books, journals and magazines).  Libraries, businesses, and organization use the service to quickly obtain permission and rights to use materials.  They also have an Education page to assist in understanding copyright law.
  • Creative Commons
    Artistic creators can assign works a CC license that explicitly grants degrees of permission for usage of personal works. The site includes images, audio, video, text and even lesson plans.
  • Getty
    Provides a gateway to information on museum studies. Includes databases under the "Research Institute" > "Search Tools & Databases" such as: Art & Architecture Thesaurus (AAT), the Union List of Artist Names (ULAN), and the Thesaurus of Geographical Names (TGN). 
  • Harry Fox Agency
    The HFA is an, "information source, clearinghouse and monitoring service for licensing musical copyrights."
  • iCopyright
    "The copyright licensing system for digital content worldwide"
  • Swank Motion Pictures Inc.
    Swank licenses films for non-theatrical use where public performance rights (PPR) are required.  Although they do not work with all films in distribution, they are a great place to start when seeking rights.  There is a special division called Movie Licensing USA that licenses feature films for K-12 and public libraries.
  • Television News Archive (Vanderbilt University)
    Index to television news broadcasts from ABC, CBS, NBC, CNN as well as special events coverage. Users must register prior to searching. Tapes can be borrowed for a fee paid by the requestor. 1989+
Related Guides:
  •  Center for Social Media & Social Impact
    School of Communication, American University. CSM is an organization that uses media for social action. The site includes many free documents including the Documentary Filmmakers' Statement of Best Practices in Fair Use, Code of Best Practices in Fair Use for Scholarly Research in Communication, Honest Truths: Documentary Filmmakers on Ethical Challenges in Their Work, Code of Best Practices for Sustainable Filmmaking, and Clipping Our Own Wings: Copyright and Creativity in Communication Research.  See the "Documents" page for additional resources.
  • TVR 30500: Digital Media Law
  • TVR 31200: Government & Media

Interaction and Interface Design

Books: Articles: Advertising examples:
  • Ad*Access
    From Duke University Library's J.W. Hartman Center for Sales, Advertising, and Marketing History, this database contains 7,000 advertisements printed in U.S. & Canadian newspapers and magazines from 1911-1955. Main subject areas include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. Ads can be searched or browsed.
  • Ad Council
    Contains public service announcements on social issues. The website divides the campaigns into Community, Education and Health Safety issues. Video and audio files are available; they require a Windows Media Player plugin.
  • Advertising Icon Museum
    Search the toy icons of the online version of the museum to find out some of the history of the images including: Mr. Peanut, Tony the Tiger, and the Energizer Bunny.
  • All-American Ads NC988.5 .A1
    Book series that compiles ads across decades.
  • American Memory: Advertising
    From the Library of Congress's American Memory project, this site includes 6 collections: Duke University's Emergence of Advertising in America (E.A.A.) (1850-1920); Broadsides and Printed Ephemera (1600-2000); Coca-Cola Advertising (1951-1999); Coolidge Era (1924-1929); Edison Companies; and Posters, WPA (1936-1943). Collections contain images and streaming video.
  • Clio Awards
    Site of the advertising award festival. The Clio Archive page indexes the best in global advertising back to 1960; register through the website prior to searching. Search the library's catalog for "Clio Awards" as a subject to access fulltext of award winners.
  • London International Advertising Awards A global competition of advertising and design. 
  • Museum of Broadcast Communications (MBC): Archives
    Located in Chicago, the MBC provides publications, events, a searchable archive, and a Radio Hall of Fame to preserve and protect the history of radio and television. MBC's archives includes television and radio programming, commercials and images.  Users must register for a free account.  Check the Digital File Available box to retrieve fulltext. NOTE:  the archives server is currently not working; MBC is working on it and it should be fixed by Fall 2013.
  • Trademarkia
    Non-governmental free search engine for finding United States federally registered trademarks. 
Journals: Websites
  • American Institute of Graphic Arts (AIGA)
    The professional association of design.
  • Confessions of an Aca-Fan (Official weblog of Henry Jenkins)
  • IDEAlliance
    The International Digital Enterprise Alliance is a non-profit organization that creates standards and best practices for the delivery of multimedia content.
  • Information Aesthetics
    Blog of the intersection between creative design and information visualization. One especially good example is "5 years of Infosthetics": http://moritz.stefaner.eu/projects/5yrs-infosthetics/
  • International Graphic Arts Education Association (IGAEA)
    From the website: "The International Graphic Arts Education Association (IGAEA) is an association of educators in partnership with industry, dedicated to sharing theories, principles, techniques and processes relating to graphic communications and imaging technology."  They publish the Visual Communications Journal.
  • Logo Design Love
    Blog devoted to logos by David Airey, a self-employed graphic designer.
  • Nielsen Norman Group (NN/g)
    Based in Fremont, CA, the NN/g helps companies design human-centered products. Their Reports page includes reports containing guidelines, best practices, case studies and methodologies.
  • Trademarkia
    Non-governmental free search engine for finding United States federally registered trademarks. 
  • Web Style Guide
    Covers web site functionality, accessibility, Cascading Style Sheets, and flexible page design. Additional sections on information architecture, site maintenance, and multimedia design, including site examples that reflect current best practices.
  • TED : Ideas worth spreading
    Nonprofit that sponsors a conference that explores Technology, Entertainment, and Design. The annual TED prize offers "One Wish to Change the World" in addition to a monetary award.  The organization also sponsors TED Talks (disseminating "Ideas worth spreading" online).

Market Research

Library Databases:
  • Simmons OneView
    Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.
  • SRDS Media Solutions
    Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences. The Digital Media listings contain website metrics by Compete, Doubleclick Ad Planner (Google) and Nielsen NetView when available.
  • Polling the Nations
    A compilation of public opinion surveys, containing the full text of questions and responses from 14,000 surveys from 1986 to the present in the United States and more than 80 other countries. Each record includes the polling organization responsible for the poll, the sample size and the date the poll was released.
  • SMA | Sports Market Analytics
    Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
  • Sports Marketing
    Annual market research report available from Richard Miller & Associates available through SPORTDiscus.  Includes some  television viewing statistics.
Books (from Ebrary): Articles: Websites:
  • Alexa: an Amazon.com Company
    Alexa provides data on web traffic based on data from their global traffic panel and from sites that installed the Alexa script on their site and certify their metrics. 
  • American FactFinder
    Current population, housing, economic, and geographic data from the US Census Bureau.  Includes the Annual Survey of Manufactures, Economic Census, Current Population Estimates, Business Patterns, and American Community Surveys.  The Guided Search walks you through each step in picking the data and/or geographies you want to download.
  • Nielsen Audio (formerly Arbitron)
    Market research firm that collects data on the radio industry and other media outlets. Nielsen acquired Arbitron in 2013.
  • Alliance for Audited Media
    Organization that audits circulation statistics and generates reports to assist advertisers and publishers with media sales. Formerly known as the Audit Bureau of Circulations.  Some free reports are available.
  • Bureau of Economic Analysis, U.S. Department of Commerce
    Covers a wide variety of economic indicators at the national, international, regional and industry levels, including: Gross Domestic Product(GDP), Personal income, Balance of Trade, and an overview of the U.S. Economy.
  • Cornell Program on Applied Demographics (PAD)
    PAD works with the New York Statistical Information System (NYsis), Regional Economic Development, and Consumer Demographics and Market Strategies (CDMS).   Contact information can be found here. Cornell is home to a U.S. Census Research Data Center (RDC).  It is located at the Cornell Institute for Social and Economic Research (CISER).
  • EDGAR Database (Securities and Exchange Commission)
    Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents. *Be sure to look at the DEF14A (Proxy) statements and the Management Discussion and Analysis sections of Form 10-k, Form 10-Q for insights into management.
  • Klout Score
    The Klout Score measures influence on topics across the social web.
  • MarketingCharts
    Charts and data for marketers in web and Excel format from Watershed Publishing.
  • NationMaster
    A central data source and handy way to graphically compare nations. NationMaster is a compilation of data from such sources as the CIA World Factbook, UN, and OECD.  Use the search form to generate maps and graphs on all kinds of statistics.
  • Nielsen
    Measures audiences for television and other media markets. Claritas SiteReports provides U.S. demographic data.
  • Nielsen Ratings and Rankings-Top 10s and trends
    The top 10s and trends in consumer media and marketing behavior for radio, television, books, video games, music, advertising, and sports.
  • Nielsen TV Ratings from Zap2IT
    Ratings for various cable, syndicated, and sports programs on television. Data can be viewed weekly or by season and sorted by total households or total viewers.
  • SEC Info
    Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
  • Trendwatching.com
    TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas. Free monthly bulletin briefings are archived back to first issue (November 2002). 
  • TV By the Numbers - Zap2it
    Blog by Bill Gorman and Robert Seidman that collects and explores TV ratings data. They merged with zap2it.
  • TVtracker.com
    Company that researches competitive television development and programming.  Some information is members only but there is a "Free Area".
Related Guides:

Organizations and Associations

  • Columbia Institute for Tele-Information (CITI)
    Research center located at Columbia University and founded in 1983 that researches telecommunications, computing and electronic mass media.  The CITI website provides research, news and notice of events and publications.
  • Digital Policy Institute (Ball State University)
    Public Policy research institute located at Ball State University that focuses on all aspects of the the electronic communications industry.
  • Educause
    Nonprofit organization dedicated to the advancement of higher education through information technology.
  • New Media Consortium
    Nonprofit consortium of organizations that explore media and new technologies.
Governmental Organizations Non-governmental Organizations Associations

Theory for Global Leadership & Product Dev

​Books: Books by Subject: Articles: Journals: Websites:
  • On Leadership (Washington Post)
    Page of the Washington Post online that is collates news that concern leadership.
  • Global Change Data
    Database maintained by the U.S. Global Change Research Program.
  • Pew Global Attitudes Survey
    Gauges public attitudes toward globalization, democracy, and other issues. Users can view all of these reports on the site and also see the datasets used to craft each report.
  • World Values Survey
    Data on the the values and beliefs of over 80 societies worldwide since 1981. Representative national samples of each society’s public are interviewed, using a standardized questionnaire that measures changing values concerning religion, gender roles, work motivations, democracy, good governance, social capital, political participation, tolerance of other groups, environmental protection and subjective wellbeing.
Related Guides:

Transmedia Storytelling

Contact Us

picture of Cathy Michael
Communications Librarian
(607) 274-1293

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