Integrated Marketing Communications

Best Bets: Databases

Note:  The Dashboard (see right column) searches across all databases. I recommend it as a starting place.  For more search control using field codes and databases thesaurus, search the databases one at a time.

  1. Simmons OneView  Consumer data on product and brand usage
  2. SRDS Media Solutions  Ad placement information for key media types: ad rates, audit statements, media kits.
  3. Business Source Premier (Original Interface)  (BSP) Top index to business information. Trade and scholary.  EBSCO interface.
  4. ABI/INFORM Collection   Also a good index to business information.  ProQuest interface.
  5. ScienceDirect   Mainly science information but contains some strong public relations titles.
  6. Business Insights: Essentials   Good for searching company and industry information.  Compares to the Company Dossier in LexisNexis.
  7. Statista
    A statistics portal that provides data on over 80,000 topics from more than 10,000 different sources.  The content is purely aggregated statistics, geared towards business and marketing statistical needs, with a focus on current awareness.  Easy-to-use infographics and tables are available for download as images to insert into presentations.
  8. Hoover's Company Records - In-depth Records
    The Hoover's Company Records - In-Depth Records Database contains information for more than 40,000 major public and private companies worldwide.  In-Depth Records include overviews and histories, up to 10 years of key financial and employment data, lists of products and key competitors, names of key officers, addresses, and phone and fax numbers.
  9. Prendismo Video Clip Collection
    16,000 video clips from 750 experts. These 2-minute video clips cover 200 business topics, such as ethics, finance, innovation, sales, strategy, women, and leadership. Provided by the Ithaca College School of Business. No off-campus access. There is a fee to download a clip.
  1. Communication Source   Top index to the field of communications. Trade and scholarly.  EBSCO interface.
  2. Communication Studies: a SAGE Full-Text Collection  Twelve fulltext journals in the field of communications by the publisher SAGE
Social Sciences
  1. ERIC (Ebsco interface)   Top index for education research.
  2. Professional Development Collection   Smaller index that focuses on professional education.
  3. SocINDEX with Full Text  Top index for sociology research.
  4. PsycINFO  Top index for pscyhology research.
Any of the databases below are good to search on any topic.
  1. Academic Search Premier   Multidisciplinary database on an EBSCO interface.
  2. ProQuest Research Library  Multidisciplinary database on a ProQuest interface.
  3. Academic OneFile  Multidisciplinary database on a GALE interface.
  4. Ebook Central (formerly ebrary)   Multidisciplinary database of full-text ebooks.
  5. Google Scholar
  1. Nexis Uni (replaces LexisNexis)    Top database for current news.
  2. US Newsstream  National, regional, news wires, transcripts and the Ithaca Journal


Books Directories:
  • Television & cable factbook
    Lists cable and television stations by geographic area. Shows coverage area maps, DMA information including # of households with cable and television. Programming offered by cable companies, etc. 4 volumes. Library retains current edition only.
  • Charity Navigator
    An independent charity evaluator. Provides evaluative information about the financial health of over 5,300 of America's largest charities.
    Searchable database of the programs and finances of more than 1.7 million IRS-recognized nonprofits and over 3.3 million people who work in the nonprofit sector.  Source for 990 forms; nonprofits are required to file a 990 revenue statement with the IRS.  Use GuideStar to screen for nonprofits.

Ad News

Databases: Journals: Websites:


Note that information from associations can be a source of research reports and data. Sometimes access is for members only.
  • Advertising Educational Foundation (AEF)
    Educational arm of the advertising industry. the On campus page includes case histories, educational materials, speaker presentations, etc.  Here is the Ad Council Retrospective page.
  • American Advertising Federation (AAF)
    Organization that supports the profession through news, education, events, and advocacy. Includes over 200 student chapters. To celebrate excellence, AAF has an Advertising Hall of Fame and gives the ADDY award s amongst other prizes and showcases.
  • American Association of Advertising Agencies (AAAA)
    Trade association representing the advertising agency business since 1917. Site includes: news, government affairs, member only resources and programs, events, and publications.
  • Association for Education in Journalism and Mass Communication (AEJMC)
    AEJMC sets standards for excellence in journalism and mass communication education and research.
  • Association of National Advertisers (ANA)
    Association that advocates for the marketing community.
  • Cabletelevision Advertising Bureau (CAB)
    Cable network profiles, schedules, and other information. Weekly ratings reports provide a summary of the past week's primetime and total day ratings audience data across various viewing sources.
  • Direct Marketing Association (DMA)
    Organization of marketing professionals that provides education, advocacy and networking opportunities to its members. DMA also publishes reports based on proprietary research.
  • European Interactive Digital Advertising Alliance (EDAA)
    EDAA’s principal purpose is to licence the ‘OBA Icon’ to companies involved in Online Behavioral Advertising across Europe.
  • Interactive Advertising Bureau (iab)
    Comprised of more than 460 media & tech companies that sell online advertising, the IAB is a trade group that promotes the growth interative advertising.  They develop standards and lobby for the industry in Washington, D.C. See the IAB's Member Code of Conduct.
  • International Academy of Digital Arts and Sciences (IADAS)
    Founded in 1998 to drive creativity on the Internet. The organization is diverse including industry leaders in online advertising, film, television, games, and mobile. The Webby Awards honor top websites in numerous industry and media categories every year.
  • Digital Content Next
    Trade association, "dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public." Formerly known as the Online Publishers Association.
  • Outdoor Advertising Association of America, Inc. (OAAA)
    Organization that supports the outdoor advertising industry. Includes marketing resources and research such as the Arbitron Outdoor Study.
  • Paley Center for Media
    With Museums in both Los Angeles and New York City, the Paley Center for Media preserves and promotes radio, television and advertising history through events, screenings, lectures, and workshops. They collect programming, not artifacts. Formerly known as The Museum of Television & Radio. Paley Center on YouTube.
  • PromaxBDA
    International association for entertainment marketing professionals.  Promax, an organization of marketers working in broadcasting, combined with the Broadcast Design Association (BDA) in 1997.  They provide conferences and events to members.
  • Radio Advertising Bureau
    Provides education, research and advocacy for the radio industry. It is the sales and marketing arm of the radio industry.

Branding & Social Media

Books: Articles (subject searches in EBSCO databases): Companies:
  • Constant Contact
    Company that facilitates online marketing.
  • NextMark
    Buy, sell, and learn about mailing lists. Includes a Directory of Providers.
  • Charity Navigator
    An independent charity evaluator. Provides evaluative information about the financial health of over 5,300 of America's largest charities.
  • Social Media Marketing Examples
    This wiki includes: company name, SMM Example, Type of Social Media, Industry, Country, & contributor.
  • Trademarkia
    Non-governmental free search engine for finding United States federally registered trademarks. 


Books: ​Articles: ​Website:
    Collaborative storytelling platform for distributing visual content.

Government Regs & Industry Standards

Books Websites
  • Advertising Standards Authority (ASA) (United Kingdom)
    Advertising industry group that police the rules of the advertising codes of the UK.
  • American National Standards Institute (ANSI)
    United States institute that creates and promulagetes guidelines for businesses in a variety of sectors.
  • Code of Responsible Practices for Beverage Alcohol Advertising and Marketing
    Guidelines for alcohol advertising on the Distilled Spirits Council of the United States (DISCUS).
  • Council for Research Excellence (CRE)
    Examines the knowledge and practice of audience research method for advertisers, agencies, and other media professionals.  The Council includes Nielsen Media Research and its clients.  Documentation is available under the Committees tab.
  • Division of Drug Marketing, Advertising and Communications (DDMAC)
    Food and Drug Administration Center that reviews drug marketing and advertising for accuracy. Includes the "Truthful Perscription Drug Advertising Promotion" page known as Bad Ad.
  • European Advertising Standards Alliance (EASA)
    Organization that provides information on advertising self-regulation in Europe.
  • Federal Trade Commission : Rules
    Links to 16 CFR from the Federal Trade Commission. Includes advertising and labeling regulations.
  • IDEAlliance
    The International Digital Enterprise Alliance is a non-profit organization that creates standards and best practices for the delivery of multimedia content.
  • International Organization for Standardization (ISO)
    International developer and publisher of international standards. 
  • Media Rating Council (MRC)
    Organization that audits and accredits media ratings companies.
  • Advertising Self-Regulatory Council: Case Reports
    The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.   NOTE: To access the online archive see the reference desk; A reference librarian will sign you in to access the fulltext of the cases.
  • Self-Regulation in the Alcohol Industry
    From the Self-regulation in the Alcohol Industry: A Review of Industry Efforts to avoid Promoting Alcohol to Underage Consumers. September 1999.
  • Self-Regulatory Program for Online Behavioral Advertising
    The Digital Advertising Alliance (DAA) created a self-regulatory program for Online Behavioral Advertising (OBA).  The DAA includes: the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Direct Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative. 
    Alcohol and Tobacco Tax and Trade Bureau, U.S. Dept. of the Treasury. Includes links to relevant CFR regulations (generally found in 27 CFR).

Market Research, Target Markets, Media Plans

  • Simmons OneView
    Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.
  • SRDS Media Solutions
    Access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences. The Digital Media listings contain website metrics by Compete, Doubleclick Ad Planner (Google) and Nielsen NetView when available.
  • Business Insights: Essentials
    Company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, market share information, company histories, chronologies, journal articles, and interactive charts.  Search this database to find detailed company and industry news and information.
  • Polling the Nations
    A compilation of public opinion surveys, containing the full text of questions and responses from 14,000 surveys from 1986 to the present in the United States and more than 80 other countries. Each record includes the polling organization responsible for the poll, the sample size and the date the poll was released.
  • Sports Marketing
    Annual market research report available from Richard Miller & Associates available through SPORTDiscus.  Includes some  television viewing statistics.
      Selected titles:
      By Subject:  Journals:
  • Consumer Reports
    The current issue is available from 01/01/1988 to present via Nexis Uni.The current year is also available in paper in the library (Popular Periodicals).  
  • Center for Media Research
    A MediaPost Communications service for market planners and advertisers. The site alerts professionals of current research by a variety of agencies. Users can sign up for alerts.
  • ONE by AOL
    ONE by AOL is an advertising technology solution that connects publishers, advertisers, and consumers
  • Alexa: an Company
    Alexa provides data on web traffic based on data from their global traffic panel and from sites that installed the Alexa script on their site and certify their metrics. 
  • American FactFinder
    Current population, housing, economic, and geographic data from the US Census Bureau.  Includes the Annual Survey of Manufactures, Economic Census, Current Population Estimates, Business Patterns, and American Community Surveys.  The Guided Search walks you through each step in picking the data and/or geographies you want to download.
  • The Advertising Association / Warc
    UK companies that provides the database called Expenditure Report. The report covers advertising expenditure data going back to 1982 in addition to 2 years of projections. IC Library does not subscribe but some data is mentioned in the press release. 
  • Nielsen Audio (formerly Arbitron)
    Market research firm that collects data on the radio industry and other media outlets. Nielsen acquired Arbitron in 2013.
  • Alliance for Audited Media
    Organization that audits circulation statistics and generates reports to assist advertisers and publishers with media sales. Formerly known as the Audit Bureau of Circulations.  Some free reports are available.
  • Bureau of Economic Analysis, U.S. Department of Commerce
    Covers a wide variety of economic indicators at the national, international, regional and industry levels, including: Gross Domestic Product(GDP), Personal income, Balance of Trade, and an overview of the U.S. Economy.
  • Bureau of Labor Statistics. U.S. Department of Labor
    Detailed releases of a wide variety of economic statistics including: Consumer Price Index (CPI), productivity, consumer spending, wages and earnings, employment/unemployement, inflation among others.  They Publish the Consumer Expenditure Survey (CE), a survey of American buying habits (spending, earnings, etc.) as well as The American Time Use Survey (ATUS) that measures the amount of time people spend doing various activities. 
  • Cornell Program on Applied Demographics (PAD)
    PAD works with the New York Statistical Information System (NYsis), Regional Economic Development, and Consumer Demographics and Market Strategies (CDMS).   Contact information can be found here. Cornell is home to a U.S. Census Research Data Center (RDC).  It is located at the Cornell Institute for Social and Economic Research (CISER).
  • Doubleclick ad planner
    A Google ad planning feature that assists market researchers define audience and build media plans.  Demographic data are also included in SRDS Consumer Media.
  • EDGAR Database (Securities and Exchange Commission)
    Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents. *Be sure to look at the DEF14A (Proxy) statements and the Management Discussion and Analysis sections of Form 10-k, Form 10-Q for insights into management.
  • Google AdWords
    Online advertising site for Google.
  • Think with Google
    Data and insights from Google. 
  • Media Science
    From "Our Philosophy": "...we are leading the charge in redefining how consumer research is performed with research methods that mirror the pace of innovation in the marketplace."
  • Klout Score
    The Klout Score measures influence on topics across the social web.
  • MarketingCharts
    Charts and data for marketers in web and Excel format from Watershed Publishing.
  • Microsoft adCenter Labs
    Digital advertising technology from Microsoft.
  • NationMaster
    A central data source and handy way to graphically compare nations. NationMaster is a compilation of data from such sources as the CIA World Factbook, UN, and OECD.  Use the search form to generate maps and graphs on all kinds of statistics.
  • Nielsen
    Measures audiences for television and other media markets. Claritas SiteReports provides U.S. demographic data.
  • Nielsen Ratings and Rankings-Top 10s and trends
    The top 10s and trends in consumer media and marketing behavior for radio, television, books, video games, music, advertising, and sports.
  • Nielsen TV Ratings from Zap2IT
    Ratings for various cable, syndicated, and sports programs on television. Data can be viewed weekly or by season and sorted by total households or total viewers.
  • Research and Markets: Market research reports
    Company, based in Ireland, that sells international market research reports on a variety of specific topics.
  • SEC Filings from Yahoo
    Announcements of SEC (Securities and Exchange Commission) filings updated daily from Yahoo.
  • SEC Info
    Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
    TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas. Free monthly bulletin briefings are archived back to first issue (November 2002). 
  • TV By the Numbers - Zap2it
    Blog by Bill Gorman and Robert Seidman that collects and explores TV ratings data. They merged with zap2it.
    Company that researches competitive television development and programming.  Some information is members only but there is a "Free Area".
  • VALS (Values, Attitudes, and Lifestyles)
    By Strategic Business Insights, this measurement tool based on psychographic segmentation is used in marketing to define targets.
Media research companies (a selection. note: many market research reports are priced out of range for the academy; you can sometimes read executive reports for general trends; Cornell subscribes to MINTEL):
  • BIA Kelsey
    Company specializing in supplying local media data to clients.
  • Competitrack
    A full service advertising tracking firm.  Copetitrack's services are avaialbe to advertisers, ad agencies and related companies only.
  • comScore
    Market research company that measures consumer behavior online for a variety of industries.
  • Edison Media Research
    Marketing research for broadcasters including television, radio, and the Associated Press.
  • eMarketer
    Online market research that reports on trends in key industries: banking, broadband, consumer products, e-commerce, media &entertainment, information technology, international, internet demographics, internet usage, media & content, pharmaceuticals & health care, retail, telecommunications, travel, wireless, etc. Partial fulltext. Visitors can sign up for free newsletters.
  • Forrester
    Market research company
  • General Sentiment
    Analyzes consumer sentiment on the internet and though social media outlets.  Products and services include: Media Measurement Dashboard, Custom Reporting, Syndicated Reporting, and API.
  • Informa Telecoms & Media
    Business that collects and sells strategic information for the telecom industry.
  • Insight Research Corporation
    Market research for the telecom industry.
  • Kantar Media
    Company that provides strategic advertising intelligence. & compete
  • Q Scores
    This company measures the consumer appeal of personalities, products, characters, licensed properties, programs and brands.   The Q Score is a "measure of likeability" that predicts consumer involvement. Data is sold to advertisement and PR firms amongst others.
  • Rentrak
    A multi-screen media measurement company.
  • Scarborough Research
    Measures consumer trends for media markets.
  • VMS
    Integrated Media Intelligence company that monitors media for public relations, marketing, and advertising.

Media Literacy

  • Adbusters
    From the Adbusters Media Foundation, this is the online companion to the activist magazine that mocks commercial advertising and offers media criticism through edgy articles and images.
  • Creativity: Adcritic
    Online site for Creativity magazine contains Adcritic picks for TV, print & interactive advertising.
  • AdSlogans, a UK company, posted materials for students and educators such as SloganMaker, Sloganalysis, Brand Categories, & the Advertising Slogan Hall of Fame (the best ads of the past 100 years). TV ads can be viewed in full. Note: this page is no longer updated as of 2006 but is still useful
  • Campaign for a Commercial-Free Childhood (CCFC)
    A coalition of health care professionals, educators and parents who advocate against children's' exposure to commercialism through marketing. There are almost 30 member organizations.
  • Center on Alcohol Marketing and Youth (CAMY)
    Part of the John Hopkins Bloomberg School of Public Health, CAMY. "monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth."
  • Children's Advertising Review Unit (CARU)
    A unit of the Council of Better Business Bureaus, Inc. that offers guidelines for advertising messages to young children.
  • CRETV, Center for Research on the Effects of Television
  • Fast Food FACTS
    Yale University health researchers (Rudd Center for Food Policy & Obesity)  developed this site of facts on advertising food to youth for consumers and researchers.
  • Marin Institute
    Organization that monitors the alcohol industry. Includes free reports under the Resources tab.
  • Media Education Foundation
    Organization that produces educational documentaries that examines American mass media's impact on society.
  • Project Look Sharp
    Project Look Sharp provides materials, training and support to help teachers prepare students for life in today's media saturated world. Project Look Sharp promotes the effective integration of media literacy and critical thinking into classroom curricula at all educational levels and instructional areas. Project Look Sharp also evaluates the effectiveness of school-based media literacy education.

Visual Design & Ad examples

Books: Advertising examples:
  • Ad*Access
    From Duke University Library's J.W. Hartman Center for Sales, Advertising, and Marketing History, this database contains 7,000 advertisements printed in U.S. & Canadian newspapers and magazines from 1911-1955. Main subject areas include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. Ads can be searched or browsed.
  • Ad Council
    Contains public service announcements on social issues. The website divides the campaigns into Community, Education and Health Safety issues. Video and audio files are available; they require a Windows Media Player plugin.
  • All-American Ads NC988.5 .A1
    Book series that compiles ads across decades.
  • American Memory: Advertising
    From the Library of Congress's American Memory project, this site includes 6 collections: Duke University's Emergence of Advertising in America (E.A.A.) (1850-1920); Broadsides and Printed Ephemera (1600-2000); Coca-Cola Advertising (1951-1999); Coolidge Era (1924-1929); Edison Companies; and Posters, WPA (1936-1943). Collections contain images and streaming video.
  • Clio Awards
    Site of the advertising award festival. The Clio Archive page indexes the best in global advertising back to 1960; register through the website prior to searching. Search the library's catalog for "Clio Awards" as a subject to access fulltext of award winners.
  • London International Advertising Awards A global competition of advertising and design. 
  • Museum of Broadcast Communications (MBC): Archives
    Located in Chicago, the MBC provides publications, events, a searchable archive, and a Radio Hall of Fame to preserve and protect the history of radio and television. MBC's archives includes television and radio programming, commercials and images.  Users must register for a free account.  Check the Digital File Available box to retrieve fulltext. NOTE:  the archives server is currently not working; MBC is working on it and it should be fixed by Fall 2013.
  • Trademarkia
    Non-governmental free search engine for finding United States federally registered trademarks. 
Journals: Websites
  • American Institute of Graphic Arts (AIGA)
    The professional association of design.
  • IDEAlliance
    The International Digital Enterprise Alliance is a non-profit organization that creates standards and best practices for the delivery of multimedia content.
  • Information Aesthetics
    Blog of the intersection between creative design and information visualization. One especially good example is "5 years of Infosthetics":
  • International Graphic Arts Education Association (IGAEA)
    From the website: "The International Graphic Arts Education Association (IGAEA) is an association of educators in partnership with industry, dedicated to sharing theories, principles, techniques and processes relating to graphic communications and imaging technology."  They publish the Visual Communications Journal.
  • Logo Design Love
    Blog devoted to logos by David Airey, a self-employed graphic designer.
  • Nielsen Norman Group (NN/g)
    Based in Fremont, CA, the NN/g helps companies design human-centered products. Their Reports page includes reports containing guidelines, best practices, case studies and methodologies.
  • Trademarkia
    Non-governmental free search engine for finding United States federally registered trademarks. 
  • Web Style Guide
    Covers web site functionality, accessibility, Cascading Style Sheets, and flexible page design. Additional sections on information architecture, site maintenance, and multimedia design, including site examples that reflect current best practices.
  • TED : Ideas worth spreading
    Nonprofit that sponsors a conference that explores Technology, Entertainment, and Design. The annual TED prize offers "One Wish to Change the World" in addition to a monetary award.  The organization also sponsors TED Talks (disseminating "Ideas worth spreading" online).

Contact Us

picture of Cathy Michael
Communications Librarian
(607) 274-1293

Search Argos

SRDS guide

Watch this SRDS (Standard Rate & Data Service) video to learn how to run a basic search for Local DMA (designated market area).  Click here

LexisNexis: Business information

LexisNexis maintains a wiki expalining how to search for business information.

To search for news on your company or industry, they recommend, "..., use the Advanced Options section of the main search form. There, use the "Add Index Terms" feature to access the SmartIndexing terms for industries and specific companies. Using index terms is far more accurate than doing a free text search on the company name. In the People index, you will find terms for many high-profile corporate executives, allowing you to search for stories on them as well."

Google News Alerts

Run a search in Google News.  Consider using Google Search Operators to refine your search.  After searching, scroll down. On the bottom right of the screen click on Create Alert.    Under "show options" you can set some limiters.


Advertising Age

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Experian Simmons News

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Kantar Media SRDS News

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Media Life Mag

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Research Brief

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