Marketing

Best Bets

Statista
A statistics portal that provides data on over 80,000 topics from more than 10,000 different sources.  The content is purely aggregated statistics, geared towards business and marketing statistical needs, with a focus on current awareness.  Easy-to-use infographics and tables are available for download as images to insert into presentations.
Business Insights: Essentials
Company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, market share information, company histories, chronologies, journal articles, and interactive charts.  Search this database to find detailed company and industry news and information.
Business Source Premier (Original Interface)
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
ABI/INFORM Collection
Search all three ABI/Inform databases together here or search one at a time below. ABI/INFORM Complete provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. The database covers finance, management, marketing, operations, accounting, business conditions, sports and business, entertainment, and case studies.
LexisNexis Academic
Full-text access to continuously updated news, law, and business information. Highlights: News: newswires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, federal case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries.  Also has a section that includes full-text of several health newsletters and abstracts of articles in major medical journals.
Simmons OneView
Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.

Sources to Find Articles & Company Info.

Business Insights: Essentials
Company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, market share information, company histories, chronologies, journal articles, and interactive charts.  Search this database to find detailed company and industry news and information.
Business Source Premier (Original Interface)
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
ABI/INFORM Collection
Search all three ABI/Inform databases together here or search one at a time below. ABI/INFORM Complete provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. The database covers finance, management, marketing, operations, accounting, business conditions, sports and business, entertainment, and case studies.
LexisNexis Academic Newspaper, magazine, business press and wire service articles as well as company profiles.
Wall Street Journal (1984 - present)
Full text of The Wall Street Journal from 1984-present. For issues from 1889-1993, see the  Wall Street Journal-ProQuest Historical Newspapers database.
New York Times (1980-present)
Full-text of The New York Times from 1980 - present. For Historical coverage please use ProQuest Historical Newspapers The New York Times (1851 - 2007)
ScienceDirect -has scholarly articles on marketing topics.
SMA | Sports Market Analytics
Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
PsycINFO   Articles on the psychological aspects of marketing.
PsycARTICLES
Full-Text of articles from American Psychological Association journals and selected Educational Publishing Foundation journals. Most 1988-present. These same articles are also included in PsycINFO, which is more comprehensive.

Statistical Sources

The following sources will provide demographic data and data on product use.

U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource.
State Data Centers
Partnership with the U.S. Census. The SDCs are official sources of demographic, economic, and social statistics.
Statista
A statistics portal that provides data on over 80,000 topics from more than 10,000 different sources.  The content is purely aggregated statistics, geared towards business and marketing statistical needs, with a focus on current awareness.  Easy-to-use infographics and tables are available for download as images to insert into presentations.
Simmons OneView
Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.
Minority Links from the U.S. Census Bureau
Current and historical data on select racial and ethnic groups
Zipcode Lookup-Mybestsegments from Nielsen
MyBestSegments ZIP Code Look-up lets you view your neighborhood's household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics for any Nielsen segmentation system, simply enter your 5-digit ZIP Code.