TVR 26300: Mass Media Research Methods

About this Guide

This guide supports the course in Mass Media Research Methods.   The instruction session will instruct students to::
  • Find literature reviews and scholarly research on mass media topics
  • Understand the variety of research sources and how to access them
  • Understand how scholarship is incorporated and presented by the mass media
  • Know which resources contain statistics and polling data
After a presentation of resources, student will explore library resources and possible topics for their own research.

Best Bets: Databases

Note:  The  Argos search box in the upper right of this guide searches the library's catalog, LexisNexis, ProQuest databases, ScienceDirect, and others.  You can refine searches better by going directly to a subejct-specific database such as those listed, below. 

Social Sciences
  1. Communication Source   Top index to the field of communications. Trade and scholarly.  EBSCO interface.
  2. PsycINFO   Top index to the field of psychology. Trade and scholarly.  ProQuest interface.
  3. SocINDEX with Full Text  Top index to the field of sociology. Trade and scholarly.  EBSCO interface.
Business
  1. Business Source Premier (Original Interface)  (BSP) Top index to business information. Trade and scholary.  EBSCO interface.
  2. ABI/INFORM Collection   Also a good index to business information.  ProQuest interface.
News
  1. LexisNexis Academic    Top database for current international news.  
  2. Gannett Newsstand Complete
    Contains over 85 Gannett newspapers, 6 of which are New York newspapers. These include the Ithaca Journal (Full-text for 2002 - present), Poughkeepsie Journal, Rochester Democrat and Chronicle, Journal News (White Plains), Press and Sun-Bulletin (Binghamton) and Star-Gazette (Elmira).   National US news from Gannett. Includes the Ithaca Journal (local)
General  Any of the databases below are good to search on any topic.
  1. EBSCO Research Library This searches across all EBSCO indexes including SocINDEX and Communication Source
  2. ProQuest Research Library  Multidisciplinary database on a ProQuest interface.
  3. Academic OneFile  Multidisciplinary database on a GALE interface.
  4. Ebook Central (formerly ebrary)   Multidisciplinary database of full-text ebooks.
  5. Google Scholar

Keep informed

Identify top journals or newswires in your research area and set up email or RSS alerts; you can also follow them in Twitter, Google+ or Facebook. Alerts be done directly from the journal website. Library databases offer alerts but require you to create accounts; library databases may offer fulltext holdings whereas the online journal may offer partial full-text to non-subscribers.

Some trade sites to follow:
  • MediaPost's Research Brief   Summaries of media research by research companies & organizations
  • PR Newswire  News written by companies and organizations.  Public relation specialists write press releases and hope reporters will pick the news up as story ideas.
  • NAB Smartbrief   News for broadcast TV and radio industry news
Research Journals
 You can create alerts for particular searches/journals either through the publisher's websites or through research journals in our databases. Read more about it in our Automate Your Research guide.

Data and Statistics

Library Databases:
  • Polling the Nations
    A compilation of public opinion surveys, containing the full text of questions and responses from 14,000 surveys from 1986 to the present in the United States and more than 80 other countries. Each record includes the polling organization responsible for the poll, the sample size and the date the poll was released.
  • SMA | Sports Market Analytics
    Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
  • Simmons OneView
    Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.
  • Statista
    A statistics portal that provides data on over 80,000 topics from more than 10,000 different sources.  The content is purely aggregated statistics, geared towards business and marketing statistical needs, with a focus on current awareness.  Easy-to-use infographics and tables are available for download as images to insert into presentations.
Web Sources:
  • Data.gov
    The purpose of Data.gov is "to increase public access to high value, machine readable datasets generated by the Executive Branch of the Federal Government."  The site includes searchable data catalogs providing access to data in three ways: through the "raw" data catalog, the tool catalog, and the geodata catalog.
  • Eurobarometer
    Public opinion data from the European Commission. Data has been gathered since 1973.
  • Inter-University Consortium for Political and Social Research (ICPSR)
    Organization of academic and research organizations that maintains a data repository.  Offers reports and statistics across cultures, internationally, arranged by themes such as aging, demographics and race. Some data is for members only. Some data is for members only.
  • Media Cloud
    Data tool from the Berkman Center for Internet & Society at Harvard that visualizes the flow of the media.
  • U.S. Census Bureau
    Social, demographic and economic information. Includes the American FactFinder resource.
  • UNdata
    UNdata pools major UN databases and those of several international organizations - browse, search and download data from a large number of statistical databases. Data categories include: agriculture, education, employment, energy, environment, health, human development, industry, information and communication technology, national accounts, population, refugees, trade, and tourism.

Search Broadcast News Transcripts

Search for a particular outlet:
Under "Find a journal",  type in the name of the broadcast network  (example:  CBS)

OR:

Access major news outlets:
Go to LexisNexis
Go to: "Search by Subject or Topic" and choose "Broadcast Transcripts" from the drop-down. 
Next, go to "Advanced Option" >    Under "Sources" choose all transcripts (the default) or just select news outlets.

Access Sports News

Databases:
  • SMA | Sports Market Analytics
    Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
  • SPORTDiscus with Full Text
    Access to the full text articles in sports, physical education, exercise, sports medicine, sports science, kinesiology, coaching and training, sport administration, sport law and legislation, sports facility design and management, doping, health education, biomechanics, movement science, injury prevention, rehabilitation, physical therapy, nutrition, exercise physiology, recreation, leisure studies, sport tourism, allied health, the Olympics, disabled sport, facility design and management, officiating, sport and exercise psychology, corporate wellness, and occupational health and therapy.
To search sport news files in LexisNexis
Go to 
LexisNexis
Source Directory > Find (upper right of screen)
Keyword Search:  sports
Check what you’re interested in (Sports Stories) Hit “OK Continue” red button, upper right & search ex. “lance armstrong”

Search for a particular outlet:
Under "Find a journal",  type in the name of the broadcast network  (example:  CBS)
Some sports only channels may need to be searched directly online; here are some major sports media outlets:
About ESPN:

Software

Contact Us

picture of Cathy Michael

Cathy Michael

Communications Librarian
(607) 274-1293

Search Argos

Books on Communication Research

To find books about Communication Research Methods, refer to my guide: https://library.ithaca.edu/sp/subjects/methods

MediaPost Research Brief

You can subscribe to their alert service: ​http://www.mediapost.com/publications/research-brief/

Sample Search: Mass Media Research

This is a sample search on the subject MASS MEDIA RESEARCH in EBSCO databases.

Course Website

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