New Media Economics

About this Guide

Use this guide for resources to form an media internet start-up. It also lists popular digital media platforms thereby creating a New Media big picture.   For a sense of Convergence, Big Media, and "Who Owns the Media" go to: freepress's "Who Owns the Media?", Columbia Journalism Review's "Who Owns What", or AdAge Data Center's "Media Family Trees".  Additional information can be found in LexisNexis's Company Dossier or Business Insights: Essentials .  Prepare yourself to go forth and create your own innovative digital media platform.

Books from IC Library

Reference People Subjects (results include print and Ebrary e-books)

Consumer Research

To evaluate products try:
  • Consumer Information Center
    Links to resources provided by the Federal Citizen Information Center of the U.S. General Services Administration.
  • Consumer Reports
    The current issue is available from 01/01/1988 to present via Nexis Uni.The current year is also available in paper in the library (Popular Periodicals).  
  • Hear Us Now: Consumer voice for communications choice
    Consumer website focused on the communications industry: internet, TV & Radio, Cable & Satellite, phones & cell phones, and media ownership.

New Media Platforms: Advertising

  • ONE by AOL
    ONE by AOL is an advertising technology solution that connects publishers, advertisers, and consumers
  • Alexa: an Company
    Alexa provides data on web traffic based on data from their global traffic panel and from sites that installed the Alexa script on their site and certify their metrics. 
  • Arkadium designs
    Arkadium designs, "hosts, and licenses gaming software for companies looking for an innovative and fun approach to brand building."
  • Clearspring Connects publishers, services and advertisers to clients on the social web.
  • DataXu  Offers a media management platform for digital media campaigns.
  • dstillery "Pioneer in marketing technology"
  • Doubleclick ad planner
    A Google ad planning feature that assists market researchers define audience and build media plans.  Demographic data are also included in SRDS Consumer Media.
  • Google AdWords
    Online advertising site for Google.
  • Klout Score
    The Klout Score measures influence on topics across the social web.
  • Marin  Supplies software for ad management.
  • Mediabank  Has platforms for managing the buying and selling of media ads.
  • MediaMath Their TerminalOne Marketing Operating System, "allows agences and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape.
  • Microsoft adCenter Labs
    Digital advertising technology from Microsoft.
  • Outbrain Content discovery platform
  • Tapjoy  A platform for mobile ads.
    TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas. Free monthly bulletin briefings are archived back to first issue (November 2002). 
    Collaborative storytelling platform for distributing visual content.

New Media Platforms: Books & Archives

Scanned book collections & archives
  • American Memory
    Primary source materials relating to the history and culture of the United States.
  • Great Books Online
    Full-text books: literature, reference, verse; quotations from Bartlett's, etc. It includes Strunk and White's The Elements of Style.
  • Chronicling America: Historic American Newspapers
    A Library of Congress and National Endowment for the Humanities site containing more than 226,000 pages of public-domain newspapers from California, Florida, Kentucky, New York, Utah, Virginia and the District of Columbia published between 1900 and 1910.
  • Digital Public Library of America (DPLA)
    This initiative collates and provides access digital works by America's libraries, archives, and museums free of charge.
  • Directory of Open Access Books (DOAB)
    Platform for peer-reviewed scholarly books in a variety of languages from the OAPEN Foundation (based at the National Library in The Hague). (Beta, April 2012).
  • FLICKR (Library of Congress Project)
    About 3,000 photographs (in color and black and white) and posters from governmental sources such as the Library of Congress, the FBI, National Archives and Department of Defense. Includes portraits of politicians, celebrities, protests, demonstrations, and news shots from around the world. No known copyright exists for the photos included within the collection
  • Google Books
    Search the full-text of millions of books and magazines -click the "Full view only" button to find full-text books or magazines.   Newer titles still under copyright can be searched, but the full-text is not viewable.  Use the "Find this book in a library" link to see if the IC Library has the title. Enter 14850 to see a list of local libraries that own the book.   If IC is listed, clicking on the link will take you to the record in the IC Library catalog, displaying its call number and availability.
  • Gutenberg-e
    Collection of digital books from Columbia University Press and the American Historical Association. Subjects include Africa, colonial Latin America, South Asia, Europe before 1800, military history, history of foreign relations, history of North America before 1900, women's history, history of gender and more.
  • HathiTrust Digital Library
    A collaborative project of several research-level academic libraries across the United States, HathiTrust is a digital repository for scanned books and other digital materials similar to Google Books.  In some cases, books that are only available in snippet view through Google Books are available in full text at HathiTrust.
  • Perseus Digital Library
    Links to over 30,000 images of Architecture, Archaeological Sites, Coins, Vases, and Sculpture from the ancient world.
  • Prelinger Archives
    Over 48,000 films, 90 old time radio audio clips, 2,000 game videos, 250 independent news clips and much more (including educational films, cimmercials, stock footage, advertisements and industry films)
  • Project Gutenberg
    Full text books. 13,000+ e-books.
E-book readers Book Social Networks, e-book platforms, book making & Management systems
  • Annotum
    Annotum is, "an open-source, open-process, open-access scholarly authoring and publishing platform based on WordPress."
  • Anthologize
    Software from WordPress that creates an e-book from blogs.
  • Blurb
    Company that allows you to make your own book. The site includes design templates and customization tools.
  • BookBub   Alerts users to discounted eBooks.
  • Connexions
    Platform for shared educational texts -- view and share educational material made of small knowledge chunks called modules that can be organized as courses, books, or reports. Anyone may view or contribute.
  • Ebrary  (bought by ProQuest) - library subscription database held by I.C.
  • Ebsco e-books  library subscription database not held by I.C.
    (in development, January, 2013) Open-source platform for the collaborative evaluation of information.
  • Library ideas  Offers Freeding, Freegal (music), and Rocket Languages
  • LibraryThing : Catalog your books online
  • Library Renewal
    Electronic content delivery for libraries (in development, summer 2011).
  • NextRead   Great deals on your friends' favorite books
  • Overdrive  Distributes ebooks, audio books, music & video (ebooks held by the Tompkins County Public Library.
  • Oyster  A subscription service to ebooks ("Netflix for ebooks")
  • PressBooks
    Book production website.
  • PressForward
    Scholarly publication production website.
  • WorldCat via FirstSearch   The library has a subscription version but anyone can access this free version.
Open Access

New Media Platforms: Business

  • E*Trade Financial Corporation
    Online stock trading, browker, and investing site.
  • eBay
    Online auction site.
  • Etsy
    Place to sell handmade and vintage items as well as supplies.
  • Groupon
    Group coupon website that offers daily deals from a variety of local and national companies.
  • Jive Social Business
    Social Business software.
  • opencorporates
  • PayPal
    Online payment system for buyers and sellers.
  • Strikingly
    Tool to build single page sites for business, projects or personal branding. 

New Media Platforms: Communication Tools

Blogs / Content Management Systems / Social websites SM Aggregators / Search engines Social Networks Professional Networks Smartphones Computer phones Presentation Tools Instant Messengers Email and Social Media Marketing

New Media Platforms: Computing

Listed here are key means for accessing new media content.

  • Apple  desktop and laptop computers, iPod, iPad, ITunes, & apps
  • Microsoft desktop and laptop comuters, Internet Explorer, Microsoft Office software, Xbox, and browser I.E. and search engine Bing
Browsers Internet Service Providers Search Engines

New Media Platforms: Education

Conferences, lectures, podcasts, online learning, and teaching tools
  • Akademos
    Digital college bookstore whos Textbook Adoption Tool allows teachers to find textbooks for their courses.
  • Annenberg Learner - Teacher Resources
    Educational, online videos in many subjects. Select from the list and then look for the VoD (Video On Demand) icon for the free content. Free registration required.
  • Chegg Textbook vendor
  • Coursebook  Platform for finding great resources (video, podcasts, etc.) for teaching
  • Courseload  Platform for providing digital textbooks to students
  • CourseRank  Platform that helps students find courses to add to their schedule.
  • Coursera
    Free "massively open online courses" (MOOCs) from top instutitions such as Princeton, Stanford, University of Michigan at Ann Arbor, University of California at Berkeley and the University of Pennsylvania. None of the courses are for credit but certificates may be issued.
  • Critical Commons : For Fair & Critical Participation in Media Culture
    This non-profit site supports teaching and research by hosting media clips that can be used for classroom instruction.  Faculty can add clips with commentary for class instruction by registering on the site as an advanced user.  Students who register as basic users can create links and post comments to videos.
  • C-SPAN Video Library
    A digital archive of C-SPAN's extensive video coverage. The site provides access to 98% of all C-SPAN programs aired since 1987.  Search by speakers, subjects, sponsors, keyword, words spoken or date. The Congressional Chronicle feature is a chronological organization of all speakers and actions on the floor of the U.S. House and Senate. Each speaker's appearance is linked to the remarks as printed in the Congressional Record and to the related video clip. The Flash video player allows for clipping, posting, and mailing of individual speeches.
  • edX  MITx and Harvard collaboration on online education for free.
    Streaming video of lectures in politics, business, technology, the world, and culture, from academics, think tanks, authors, politicians, etc.  Some videos are free and some are pay-per-view.
  • iTunes (Apple)   Includes: iTunes U
  • Khan Academy
    Short video tutorials on mathematical topics (e.g., factoring polynomials, conic sections).
  • LORE (formerly CourseKit) "simple way to manage your course and engage your students"
  • Lumen Learning "We help institutions adopt an evidence-based approach to using open educational resources to eliminate textbook costs and improve student success."
  • Media Learning Seminar  Annual event from the Knight Foundation
  • Multimedia Educational Resource for Learning and Online Teaching (MERLOT)
    Peer reviewed online materials for teaching and learning. Indexes, defines, and links to online materials on the web.
  • MIT Open Courseware
    Web-based courses available open access from the Massachusetts Institute of Technology.  
  • P2PU "...a grassroots open education project that organizes learning ourside of institutional walls and gives learners recognition for their achievements."
  • PBS Teachers
    Website with links to preK-12 educational resources including lesson plans, teaching activities, on-demand video assets, and interactive games and simulations.
  • Pop!Tech Pop!Casts
    Pop!Tech is a conference of big thinkers on science, technology & the future of ideas. Subscribe to Pop!Cast videos or audio Pop!Casts via iTunes.
  •   Free and open collection of college level courses.
  • TED : Ideas worth spreading
    Nonprofit that sponsors a conference that explores Technology, Entertainment, and Design. The annual TED prize offers "One Wish to Change the World" in addition to a monetary award.  The organization also sponsors TED Talks (disseminating "Ideas worth spreading" online).   See also: TED Ed
  • Udacity  High level education for a low cost (strenght is computer programming)
  • Udemy  Platform where users can either take or build courses on any subject.  Some courses are free & others you have to pay a fee.
  • UniversityNow  Network of affordable and accessible universities. Part of a campaign to solve the "higher education crisis" of cost and access.

New Media Platforms: Journalism &Writing

  • Beacon
    Crowdfunding site for journalists.  Writers are by invitation only but you can submit an application.
  •  Helps journalists make sense of Census data.
  • CreateSpace
    Self Publishing and free distribution for books, music, and film.
    News service that facilitates the purchasing of news articles from journalists (a la carte).  
  • DataViva (Beta, Dec 2013)  Data Visualization tool
  • Digital First "Digital First Media reaches 61.5 million Americans each month through more than 800 multi-platform products across 18 states."
  • DocumentCloud
    Platform where journalists can upload primary source documents.
  • Emergent
    Produced by Craig Silverman as part of a fellowship at the Tow Center for Digital Journalism at Columbia University, Emergent tracks suspect stories as they manifest online, it calls itself a "real-time rumour tracker."
  • Figment
    Writing site for young adults.
  • Flipboard
    Content discovery and sharing tool. 
  • Gather  Place for freelance writers to post works.
  • Google: Living Stories.   "A new format for online news"
  • Google one pass  (ceased, April 2012) "...a payment system that enables publishers to set the terms for access to their digital content."
  • Hearsift  (January 2015) plug-in that will analyze a tweet's content.  Read about it but the link seems dead...
  • Helium  "a knowledge co-operative where our writers are also our editors who read and rate every article on the site."
  • iCircular for Mobile Smartphones  From the AP, this allows newspaper to provide ads to readers
  • Livestand  Yahoo's digital newstand
  • Longreads
    Journalism site that posts the best longform articles from newspapers and magazines. On Twitter: @Longreads
  • Media Cloud
    Data tool from the Berkman Center for Internet & Society at Harvard that visualizes the flow of the media.
  • Medium
    Online site for long form essays.
  • Knight-Mozilla Open News .  Knight-Mozilla News Technology Partnership to, "harness open-web innovation for journalism."
  • NewsCred
    License and curates articles, photos and video for newspapers and magazines.
  • MIT Center for Civic Media: Projects
    Tools that can be used for media analysis.
  • Newsy: Multisource video news
    According to the About page, Newsy is the, "only video news service that allows users to compare bias by highlighting nuances in reporting."
  • Next Issue Media   "is a revolutionary end-to-end publishing platform founded by five leading global publishers and designed to develop, market and deliver all forms of paid content -- a vast array of magazines and newspapers -- to consumers via the digital device of their choice."
  • Pacific Social (January 2015 in development) a social media bot that can recommend better sources.
  • Patch  (AOL) "We’re a community-specific news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities."  Read more in OJR.
  • Pheme  (January 2014 in development) European Commission tool to evaluate Twitter.
  • Pocket
    Allows readers to save articles, videos, or websites in one place to read later. Works with mobile devices.
  • Press+  Brill, Hindrey Jr., and Crovitz's project (Journalism Online)  to provide "e-commerce solutions" for publishers.  They sold Journalism Online to R. R. Donnelley & Sons in Spring 2011.
  • Publish2  Competes with the AP.  Indy journalists and bloggers can use this platform to disseminate stories.
  • Quora
    Platform where users can post questions and receive answers.
  • Scitable by Nature Publishing Group - focuses on genetics.
  • Scribd "Scribd is the world’s largest social reading and publishing company."
  • Shorthand  "The simple way to create powerful stories"
  • Storehouse  Apple app for visual storytelling
  • Storyful
    A social media based news agency.
  • Storify
    Interactive social media platform for story telling.  Users can drag and drop information from other social media sites to build story ideas.
  • Storybird
    Global community of readers, writers and artists who can make, read and share visual stories.
  • Thin Reads
    Company that is devoted to e-book singles.  They define e-book singles as, "written works of short fiction or non-fiction longer than a magazine article but shorter than a book."  The site includes reviews. 
  • Trooclick  (beta Jan 2015)  Articles appear next to a Trooclick index that shows if people are talking negatively or positively about a story
  • Truthteller  (Washington Post) Fact checks political speech as it happens
  • Truthy
    Truthy is a research project at Indiana University that examines how communication spreads on social media. 
    Website used to explain ongoing news stories. Launched in April 2014 by Ezra Klein, formerly of the Washington Post.  
  • Wattpad
    Social reading sites.  Authors publish chapter-by-chapter for readers.
  • Wetpaint "custom-tailored for young women who love TV and fashion"
  • Webbitz  "Watch video summaries of the news you want" This is an app.
  • Zeega
    Platform for interactive storytelling.
  • Zinio Digital Magazines
    Zinio calls itself, "the world's largest newsstand and bookstore."  Magazines can be purchased and read online.

New Media Platforms: Radio & Music

Aggregated Streaming Platforms
  • Audioboo
    Platform that allows sports and media partners distribute their content through embeddable players, mobile apps, and social media.
  •   Sells MP3s.  Includes a music Cloud Drive for music storage and syncing.
  • Google Music  The site is in beta (July 2011). You can request an invitation.
  • Grooveshark
    Search for and stream music online. Users can create accounts.
  • iTunes (Apple)
    Movies, music, television, lectures, games, etc. from Apple. Users must download the iTunes software.  Digital Media can be streamed through a personal computer or downloaded to an iPod.
  • JELLI  Allows listeners to interact with radio broadcasts in real time.
  • Listen Later:  Radio stations can upload and archive their content on StreamOn's Internet Ccloud.
  • MegsRadio
    Streaming radio of local Ithaca area musicians.
  • MP3tunes
    Offers a music cloud that allows users to access their music from multiple computers and devices.
  • Pandora
    Internet radio established in 2000 that uses the Music Genome Project to select songs that appeal to individual listeners.
  • rdio  Users can listen to music through their IPhone, BlackBerry and Android phones; users can sych music offine throuh a phone. No ads.
  • Rhapsody
    Digital music subscription service.
  • Spotify
    Free online music streaming service that allows users to create playlists, share music, and find music.  Premium accont holders can use Spotify on their mobile phone and in an offline mode.
  • SoundCloud
    SoundCloud is the world’s leading social sound platform where anyone can create sounds and share them everywhere.
  • Vevo
    Site for streaming music videos created by a partnership between Universal Music Group, Sony Music Entertainment, and Abu Dhabi Media company.

New Media Platforms: Television & Film

Aggregated Streaming Platforms
  •   Subscribers to Amazon Prime Instant Videos can use the interface to stream TV and movies.
  • Aereo   Watch live TV online
  • Blockbuster
    Rent, buy, or stream movies on demand.  It also includes games.  Users must sign up and subscribe to a plan.
  • Crunchyroll
    Leading global video service for Japanese anime and Asian media. 
  • Hulu
    Video distribution site of NBCUniversal, News Corporation, The Walt Disney Company, Providence Equity Partners and the Hulu team. From: More about Hulu.
  • IndiePix films
    Online collection of independent films.
  • Jaroo
    Free children's television cartoons from Cookie Jar Entertainment.
  • MoviePlex (Yahoo! India)
    Free ad-supported Bollywood movies.
  • Netflix
    Company that rents films through mailing as well as streaming through gaming consuls, computers, and other media devices. Requires a subscription.
  • Popcornflix
    Free (ad-supported) streaming movies.  Includes popular genres as well as Spanish, Bollywood, Documentary/Shorts, and Film School Originals. Much of the content is B-movie and low-budget content.
  • SnagFilms
    Full length commercially supported documentary films that can be streamed anywhere on the web. Currently includes over 5,000 independent movies, TV shows and documentaries.
  • Spuul streams Indian movies to audiences worldwide
  • starz
    An integrated entertainment company that distributes drama through television networks, digital distribution and DVD.
    CBS Interactive online content portal for streaming tv shows.
  • YOU on Demand
    Video on demand and pay-per-view platform for China.
  • Veoh
    TV site that is unique for its inclusion of Disney's ABC TV shows such as Lost, Desperate Housewives, Grey's Anatomy, Jimmy Kimmel Live and Ugly Betty. Additionally: ESPN programs, Anime, and some gaming videos are included. Some videos are from sourced from Hulu.
  • Vevo
    Site for streaming music videos created by a partnership between Universal Music Group, Sony Music Entertainment, and Abu Dhabi Media company.
  • YouTube 
Search Engines
  • Blinkx
    Video search engine.
  • OVGuide : Online Video Guide
    Video search engine that features movie and television sites for browsing. Users can also browse categories.
  • SearchVideo
    Searches for video in YouTube, Yahoo!, Google,and MSN Videos, Veoh, Grouper, ifilm, Metacafe, movie clips, and tv news clips.  Also allows ranking by criteria such as most recent or relevant.
  • Tubesurf Video Search Engine
    Searches for video on Youtube, Google, Yahoo, Live and MySpace all at once
  • TV Guide: Online Video Guide
    Video portal that contains current tv clips, search engine, browse by genre, commercials, etc. Search by date, genre, and/or network.
Social TV
  • GetGlue
    Social Networking feed for television viewing.  Users register using Facebook or email.
  • memeTV  App allows users to create clips and memes to share using broadcast tv.
  • Miso
    Social Networking site for television viewing. Registration is free.
    Social Networking site for television viewing.  Users can connect to friends. Registration is free.
  • SnappyTV  

Contact Us

picture of Cathy Michael
Communications Librarian
(607) 274-1293

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Related Library Research Guides

Business Start-up Guides and news

Guides Government Data and Reports Industry Data, Reports & News Media Rearch Companies (a selection) Investors / Crowdfunding / Venture Capital
  • Beacon
  • Crowdscribed
     Crowdsourcing the book creation process.
  • indiegogo
    Funding platform.   Search Ithaca, NY to find projects by Ithaca College students.
  • Kickstarter
    Funding platform for creative projects.  Artists set a financial goal.  Donations at any level can be made.  If the funding goal is not met the donors will be refunded their money.  Projects are searchable. 
  •  Seed&Spark
    Platform to help fund independent films. Movies can be rented on the site. 
  • Wikipedia: List of Venture Capital Firms
Business Information (aggregated news and scholarship)

SCORE: Business Plan for a Startup

This information is from SCORE's "Business Plan for a Startup Business" (pdf), page 31.  These are questions to consider  when drafting a plan for "High Technology Companies."
  • Economic outlook for the industry
  • Will the company have information systems in place to manage rapidly changing prices, costs, and markets?
  • Will you be on the cutting edge with your products and services?
  • What is the status of research and development? And what is required to:
    o Bring product/service to market?
    o Keep the company competitive?
  • How does the company:
    o Protect intellectual property?
    o Avoid technological obsolescence?
    o Supply necessary capital?
    o Retain key personnel?
High‐tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your story must be very good. You must do longer‐term financial forecasts to show when profit take‐off is expected to occur. And your assumptions must be well documented and well argued.

Organizations and Associations

  • Columbia Institute for Tele-Information (CITI)
    Research center located at Columbia University and founded in 1983 that researches telecommunications, computing and electronic mass media.  The CITI website provides research, news and notice of events and publications.
  • Digital Policy Institute (Ball State University)
    Public Policy research institute located at Ball State University that focuses on all aspects of the the electronic communications industry.
  • Educause
    Nonprofit organization dedicated to the advancement of higher education through information technology.
  • New Media Consortium
    Nonprofit consortium of organizations that explore media and new technologies.
Governmental OrganizationsNon-governmental OrganizationsAssociations

Licensing, Access & the law

Licensing and Accessing:
  • BBC Motion Gallery
    BBC programming (over 70 years) available for licensing.  The BBC has partnered with Getty Images.
  • Copyright Clearance Center
    The CCC is a global rights broker for licensing content (primarily textual such as books, journals and magazines).  Libraries, businesses, and organization use the service to quickly obtain permission and rights to use materials.  They also have an Education page to assist in understanding copyright law.
  • Creative Commons
    Artistic creators can assign works a CC license that explicitly grants degrees of permission for usage of personal works. The site includes images, audio, video, text and even lesson plans.
  • Getty
    Provides a gateway to information on museum studies. Includes databases under the "Research Institute" > "Search Tools & Databases" such as: Art & Architecture Thesaurus (AAT), the Union List of Artist Names (ULAN), and the Thesaurus of Geographical Names (TGN). 
  • Harry Fox Agency
    The HFA is an, "information source, clearinghouse and monitoring service for licensing musical copyrights."
  • iCopyright
    "The copyright licensing system for digital content worldwide"
  • Swank Motion Pictures Inc.
    Swank licenses films for non-theatrical use where public performance rights (PPR) are required.  Although they do not work with all films in distribution, they are a great place to start when seeking rights.  There is a special division called Movie Licensing USA that licenses feature films for K-12 and public libraries.
  • Television News Archive (Vanderbilt University)
    Index to television news broadcasts from ABC, CBS, NBC, CNN as well as special events coverage. Users must register prior to searching. Tapes can be borrowed for a fee paid by the requestor. 1989+
  • U. S. Copyright Office
    According to the U. S. Constitution, the Copyright Office was established, “To promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries."
The Center for Social Media & Social Impact has a Fair Use page that offers guidance on Fair Use and Copyright.  Additionally, there are numerous books in the library to refer to, for example:

Patent Searching

Brian Solis

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Mediactive (Gillmor)

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The Media Business (Picard)

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