MKTG-31200-Principles of Marketing

Databases to Find Articles

Journals/Magazines

Business Insights: Essentials
Company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, market share information, company histories, chronologies, journal articles, and interactive charts.  Search this database to find detailed company and industry news and information.
Business Source Premier (Original Interface)
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
ABI/INFORM Collection
Search all three ABI/Inform databases together here or search one at a time below. ABI/INFORM Complete provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. The database covers finance, management, marketing, operations, accounting, business conditions, sports and business, entertainment, and case studies.
Nexis Uni (replaces LexisNexis)
Nexis Uni features more than 15,000 news, business and legal sources, including U.S. Supreme Court decisions dating back to 1790.
ScienceDirect -has many valuable scholarly articles on different aspects of marketing.
SMA | Sports Market Analytics
Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
Communication Source
Communication Source offers worldwide full-text content pertaining to communication, linguistics, rhetoric and discourse, speech-language pathology, media studies and related fields and includes many unique sources previously not available. Content is derived from academic journals, conference papers, conference proceedings, trade publications, magazines and periodicals. 
ProQuest Psychology Database
The ProQuest Psychology Database includes abstracts, indexing, and some full text of articles on clinical and social psychology, and related disciplines including genetics, psychology of business and economics, communication, criminology, addiction, neurology, social welfare, and more. The database contains full text for 540 titles as well as 4,000 full text dissertations representing a range of psychology disciplines.
Psychology: a SAGE Full-Text Collection
Psychology journals from Sage Publishing covering Applied Psychology, Assessment, Child Development, Clinical Psychology, Cognitive Psychology, Counseling Psychology, Cross-Cultural Psychology, Developmental Psychology, Educational Psychology, Family Studies, Group Work, Industrial/Organizational Psychology, Language Acquisition, Learning Disabilities, Neuropsychology, Personality, Psychiatry, School Psychology, Social Psychology, and Sociology of Race and Ethnicity.


Newspapers

New York Times (1980-present)
Full-text of The New York Times from 1980 - present. For Historical coverage please use ProQuest Historical Newspapers The New York Times (1851 - 2007)
Wall Street Journal (1984 - present)
Full text of The Wall Street Journal from 1984-present. For issues from 1889-1993, see the  Wall Street Journal-ProQuest Historical Newspapers database.
Nexis Uni (replaces LexisNexis)
Nexis Uni features more than 15,000 news, business and legal sources, including U.S. Supreme Court decisions dating back to 1790.
US Newsstream
U.S. Newsstream enables users to search current U.S. news content, as well as archives that stretch back into the 1980s. It features top newspapers, wires, broadcast transcripts, blogs, and news sites in full-text format. U.S. Newsstream provides key national and regional news sources from the U.S. and includes exclusive and preferred access to top titles, including The New York Times, the Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune. All titles are cross searchable on the ProQuest platform.

Ithaca Journal
Ithaca's daily newspaper. For articles from 2002 to the present use the Gannett Newstand Complete database. Type in "Ithaca Journal" and select "publication title" to see the citations for available full-text articles.

Statistical Sources


Statista
A statistics portal that provides data on over 80,000 topics from more than 10,000 different sources.  The content is purely aggregated statistics, geared towards business and marketing statistical needs, with a focus on current awareness.  Easy-to-use infographics and tables are available for download as images to insert into presentations.
Simmons OneView
Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.
U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource.
SMA | Sports Market Analytics

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Jim Bondra

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