MKTG-31200-Principles of Marketing

Databases to Find Articles

Journals/Magazines

Business Insights: Essentials
Company profiles, brand information, rankings, investment reports, market research reports, SWOT reports, market share information, company histories, chronologies, journal articles, and interactive charts.  Search this database to find detailed company and industry news and information.
Business Source Premier (Original Interface)
Business topics: management, economics, finance, accounting, international business, etc. SWOT analysis on selected companies.
ABI/INFORM Collection
Search all three ABI/Inform databases together here or search one at a time below. ABI/INFORM Complete provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. The database covers finance, management, marketing, operations, accounting, business conditions, sports and business, entertainment, and case studies.
LexisNexis Academic
Full-text access to continuously updated news, law, and business information. Highlights: News: newswires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, federal case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries.  Also has a section that includes full-text of several health newsletters and abstracts of articles in major medical journals.
ScienceDirect -has many valuable scholarly articles on different aspects of marketing.
SMA | Sports Market Analytics
Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship, sports market information, and sports sponsorship. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.
Communication Source
Communication Source offers worldwide full-text content pertaining to communication, linguistics, rhetoric and discourse, speech-language pathology, media studies and related fields and includes many unique sources previously not available. Content is derived from academic journals, conference papers, conference proceedings, trade publications, magazines and periodicals. 
ProQuest Psychology Database
The ProQuest Psychology Database includes abstracts, indexing, and some full text of articles on clinical and social psychology, and related disciplines including genetics, psychology of business and economics, communication, criminology, addiction, neurology, social welfare, and more. The database contains full text for 540 titles as well as 4,000 full text dissertations representing a range of psychology disciplines.
Psychology: a SAGE Full-Text Collection
Psychology journals from Sage Publishing covering Applied Psychology, Assessment, Child Development, Clinical Psychology, Cognitive Psychology, Counseling Psychology, Cross-Cultural Psychology, Developmental Psychology, Educational Psychology, Family Studies, Group Work, Industrial/Organizational Psychology, Language Acquisition, Learning Disabilities, Neuropsychology, Personality, Psychiatry, School Psychology, Social Psychology, and Sociology of Race and Ethnicity.


Newspapers

New York Times (1980-present)
Full-text of The New York Times from 1980 - present. For Historical coverage please use ProQuest Historical Newspapers The New York Times (1851 - 2007)
Wall Street Journal (1984 - present)
Full text of The Wall Street Journal from 1984-present. For issues from 1889-1993, see the  Wall Street Journal-ProQuest Historical Newspapers database.
LexisNexis Academic
Full-text access to continuously updated news, law, and business information. Highlights: News: newswires, transcripts, regional, national/international news, & Gallup Polls; Legal: law review articles, federal case law, and federal/state codes; Business: company profiles, country profiles, and SEC filings; People: directories from the entertainment industry, elected officials, executives, politicians, and obituaries.  Also has a section that includes full-text of several health newsletters and abstracts of articles in major medical journals.
National Newspapers Premier
This database's detailed indexing will help you quickly find the news information you need. Each issue of each newspaper is indexed thoroughly, so researchers have access to not only top news stories but also the information contained on the various sections of the papers. The indexing covers not only complete bibliographic information but also companies, people, products, etc.
Ithaca Journal
Ithaca's daily newspaper. For articles from 2002 to the present use the Gannett Newstand Complete database. Type in "Ithaca Journal" and select "publication title" to see the citations for available full-text articles.

Statistical Sources


Statista
A statistics portal that provides data on over 80,000 topics from more than 10,000 different sources.  The content is purely aggregated statistics, geared towards business and marketing statistical needs, with a focus on current awareness.  Easy-to-use infographics and tables are available for download as images to insert into presentations.
Simmons OneView
Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.
U.S. Census Bureau
Social, demographic and economic information. Includes the American FactFinder resource.
SMA | Sports Market Analytics

Contact Us

picture of Jim Bondra

Jim Bondra

Business Librarian
(607) 274-1962

Search Argos

Tell Us What You Think

Please take a moment to complete this very short survey. Your responses will help us to address any further questions you may have.