EXCO: Research and Development I & II

Reference works

Business Plans Product Design
  • Rodgers, Paul. Product Design. London: Laurence King Pub, 2011.  Chapter 3 on "Concept Design" may be useful.
Reference: Definitions:
  • Research and Development. (2008). In W. A. Darity, Jr. (Ed.), International Encyclopedia of the Social Sciences (2nd ed., Vol. 7, pp. 199-201). Detroit: Macmillan Reference USA. 
  • Peetz, T. B. (2011). New Product Development Process. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of Sports Management and Marketing (Vol. 3, pp. 989-991). Thousand Oaks, CA: SAGE Reference. 
Reference works:

Best Bets: Databases

Note:  The Dashboard (see right column) searches across all databases including. I reccommend it as a starting place.  For more search control using field codes and databases thesaurus, search the databases one at a time.

  1. Business Source Premier (Original Interface)  (BSP) Top index to business information. Trade and scholary.  EBSCO interface.
  2. ABI/INFORM Collection   Also a good index to business information.  ProQuest interface.
  3. Business Insights: Essentials   Good for searching company and industry information.  Compares to the Company Dossier in LexisNexis.
  4. ScienceDirect
    Full-text scientific, technological, medical journals; subjects covered include biology, biochemistry, business management and accounting, chemistry, computer science, economics, finance, environmental science, mathematics, medicine, neuroscience, nursing, physics, psychology, education, and communication. Includes access to selected full-text reference books. Indexing/Abstracts to additional titles.  Includes business information.
  5. Nexis Uni (replaces LexisNexis)
    Nexis Uni features more than 15,000 news, business and legal sources, including U.S. Supreme Court decisions dating back to 1790.  Go to Companies > Company Dossier
  6. Statista
    A statistics portal that provides data on over 80,000 topics from more than 10,000 different sources.  The content is purely aggregated statistics, geared towards business and marketing statistical needs, with a focus on current awareness.  Easy-to-use infographics and tables are available for download as images to insert into presentations.
  7. Simmons OneView
    Simmons OneView(formerly Simmons Choices3) provides access to U.S. adult (18+) consumer data on product and brand usage, spending behavior, media usage/habits, and more. It can be used to create custom reports which analyze demographic and/or psychographic characteristics of product users and their media behavior.  It allows cross tabulation of hundreds of consumer product categories and usage data for over 8,000 brands, inclusive consumer media habits, diverse demographic categories and psychographic (attitudinal and lifestyle) profiles.  It consists of three parts: National Consumer Study (NCS), National Hispanic Consumer Study (NHCS) and New Media. Most recent data available is at least two years old. Our license allows for five simultaneous users.  Just added this July, Simmons is a market research database.
  1. Communication Source   Top index to the field of communications. Trade and scholarly.  EBSCO interface.
  2. Communication Studies: a SAGE Full-Text Collection  Twelve fulltext journals in the field of communications by the publisher SAGE
  1. Nexis Uni (replaces LexisNexis)    Top database for current news, business, and law.
  2. US Newsstream  National, regional, news wires, transcripts and the Ithaca Journal
Any of the databases below are good to search on any topic.
  1. Academic Search Premier   Multidisciplinary database on an EBSCO interface.
  2. ProQuest Research Library  Multidisciplinary database on a ProQuest interface.
  3. Academic OneFile  Multidisciplinary database on a GALE interface.
  4. Ebook Central (formerly ebrary)   Multidisciplinary database of full-text ebooks.

Books, select titles


  • ONE by AOL
    ONE by AOL is an advertising technology solution that connects publishers, advertisers, and consumers
  • Alexa: an Amazon.com Company
    Alexa provides data on web traffic based on data from their global traffic panel and from sites that installed the Alexa script on their site and certify their metrics. 
  • American FactFinder
    Current population, housing, economic, and geographic data from the US Census Bureau.  Includes the Annual Survey of Manufactures, Economic Census, Current Population Estimates, Business Patterns, and American Community Surveys.  The Guided Search walks you through each step in picking the data and/or geographies you want to download.
  • The Advertising Association / Warc
    UK companies that provides the database called Expenditure Report. The report covers advertising expenditure data going back to 1982 in addition to 2 years of projections. IC Library does not subscribe but some data is mentioned in the press release. 
  • Nielsen Audio (formerly Arbitron)
    Market research firm that collects data on the radio industry and other media outlets. Nielsen acquired Arbitron in 2013.
  • Alliance for Audited Media
    Organization that audits circulation statistics and generates reports to assist advertisers and publishers with media sales. Formerly known as the Audit Bureau of Circulations.  Some free reports are available.
  • Bureau of Economic Analysis, U.S. Department of Commerce
    Covers a wide variety of economic indicators at the national, international, regional and industry levels, including: Gross Domestic Product(GDP), Personal income, Balance of Trade, and an overview of the U.S. Economy.
  • Consumer Technology Association (CTA)
    Organization of companies in the Consumer technology industry.  It produces the annual Consumer Electronics Show. 
  • Cornell Program on Applied Demographics (PAD)
    PAD works with the New York Statistical Information System (NYsis), Regional Economic Development, and Consumer Demographics and Market Strategies (CDMS).   Contact information can be found here. Cornell is home to a U.S. Census Research Data Center (RDC).  It is located at the Cornell Institute for Social and Economic Research (CISER).
  • Doubleclick ad planner
    A Google ad planning feature that assists market researchers define audience and build media plans.  Demographic data are also included in SRDS Consumer Media.
  • EDGAR Database (Securities and Exchange Commission)
    Official SEC (Securities and Exchange Commission) documents such as Form 10-K, 10-Q, Proxy statements, registration statements, and merger and acquisition documents. *Be sure to look at the DEF14A (Proxy) statements and the Management Discussion and Analysis sections of Form 10-k, Form 10-Q for insights into management.
  • Google AdWords
    Online advertising site for Google.
  • Media Science
    From "Our Philosophy": "...we are leading the charge in redefining how consumer research is performed with research methods that mirror the pace of innovation in the marketplace."
  • Information Technology & Innovation Foundation
  • Klout Score
    The Klout Score measures influence on topics across the social web.
  • Launching a non-profit news site (Knight Community News Network)
  • MarketingCharts
    Charts and data for marketers in web and Excel format from Watershed Publishing.
  • Microsoft adCenter Labs
    Digital advertising technology from Microsoft.
    Stock exchange news.
  • NationMaster
    A central data source and handy way to graphically compare nations. NationMaster is a compilation of data from such sources as the CIA World Factbook, UN, and OECD.  Use the search form to generate maps and graphs on all kinds of statistics.
  • Nielsen
    Measures audiences for television and other media markets. Claritas SiteReports provides U.S. demographic data.
  • Nielsen Ratings and Rankings-Top 10s and trends
    The top 10s and trends in consumer media and marketing behavior for radio, television, books, video games, music, advertising, and sports.
  • Nielsen TV Ratings from Zap2IT
    Ratings for various cable, syndicated, and sports programs on television. Data can be viewed weekly or by season and sorted by total households or total viewers.
  • Product Development Management Association
    Global advocate for product development and management professionals.
  • Research and Markets: Market research reports
    Company, based in Ireland, that sells international market research reports on a variety of specific topics.
  • SEC Filings from Yahoo
    Announcements of SEC (Securities and Exchange Commission) filings updated daily from Yahoo.
  • SEC Info
    Securities Information from the SEC EDGAR database. Search by Name, Industry, Business, SIC Code, Area Code,Topic, CIK, Accession Number, File Number, Date, ZIP. You may have to join but membership is free.
  • Trendwatching.com
    TRENDWATCHING.COM and its 3,000+ trendspotters scan the US, Canada, European Union, Japan, South Korea, India, South Africa, Australia, Brazil and 50 other nations & regions for hot, emerging consumer trends and related new business ideas. Free monthly bulletin briefings are archived back to first issue (November 2002). 
  • TV By the Numbers - Zap2it
    Blog by Bill Gorman and Robert Seidman that collects and explores TV ratings data. They merged with zap2it.
  • TVtracker.com
    Company that researches competitive television development and programming.  Some information is members only but there is a "Free Area".
  • VALS (Values, Attitudes, and Lifestyles)
    By Strategic Business Insights, this measurement tool based on psychographic segmentation is used in marketing to define targets.
  • Yahoo Industry Center

Market Research Companies

Media research companies (a selection. note: many market research reports are priced out of range for the academy; you can sometimes read executive reports for general trends):
  • BIA Kelsey
    Company specializing in supplying local media data to clients.
  • Competitrack
    A full service advertising tracking firm.  Copetitrack's services are avaialbe to advertisers, ad agencies and related companies only.
  • comScore
    Market research company that measures consumer behavior online for a variety of industries.
  • Edison Media Research
    Marketing research for broadcasters including television, radio, and the Associated Press.
  • eMarketer
    Online market research that reports on trends in key industries: banking, broadband, consumer products, e-commerce, media &entertainment, information technology, international, internet demographics, internet usage, media & content, pharmaceuticals & health care, retail, telecommunications, travel, wireless, etc. Partial fulltext. Visitors can sign up for free newsletters.
  • Forrester
    Market research company
  • General Sentiment
    Analyzes consumer sentiment on the internet and though social media outlets.  Products and services include: Media Measurement Dashboard, Custom Reporting, Syndicated Reporting, and API.
  • Global Entertainment and Media Outlook (PWC)
  • Informa Telecoms & Media
    Business that collects and sells strategic information for the telecom industry.
  • Insight Research Corporation
    Market research for the telecom industry.
  • Kantar Media
    Company that provides strategic advertising intelligence. & compete
  • Q Scores
    This company measures the consumer appeal of personalities, products, characters, licensed properties, programs and brands.   The Q Score is a "measure of likeability" that predicts consumer involvement. Data is sold to advertisement and PR firms amongst others.
  • Rentrak
    A multi-screen media measurement company.
  • Scarborough Research
    Measures consumer trends for media markets.
  • VMS
    Integrated Media Intelligence company that monitors media for public relations, marketing, and advertising.

Lynda.com: Product Design

Lynda.com is accessible through the myHome portal or our DIIS Departmet.  Here is an entire lesson on Product Design that may be of interest: https://www.lynda.com/Product-Design-training-tutorials/1350-0.html

Contact Us

picture of Cathy Michael
Communications Librarian
(607) 274-1293

Search Argos

Twitter sampler

@ComSoc IEEE Communications
@GfK market research
@IP-Watch  Intellectual Property Watch
@ITFdc  Information Technology and Innovation Foundation
@Kantar_Media market research
@NABShow  marketplace for digital media and entertainment
@nabtweets  NAB
@PDMAIntl Product Dev. & Management Assn
@RichBTIG media futurist & analyst
@robatkinsonitif  Pres. of ITIF
@tns_global   market research
@uspto  US Patent and Trademark Office
@WIPO World Intellectual Property Org

Journals (a selection)

The Economics of Innovation and New Technology If you see an article you need, use Interlibrary Loan to request it.

Journal of Product Innovation Management  This journal has an embargo on the current year.  If you need an article from the current year, use Interlibrary Loan to request it.

BusinessWire: Comm News

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BusinessWire: Entertainment

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BusinessWire: Tech News

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Investors / Crowdfunding / Venture Capital

  • Crowdscribed
     Crowdsourcing the book creation process.
  • indiegogo
    Funding platform.   Search Ithaca, NY to find projects by Ithaca College students.
  • Kickstarter
    Funding platform for creative projects.  Artists set a financial goal.  Donations at any level can be made.  If the funding goal is not met the donors will be refunded their money.  Projects are searchable. 
  • Seed&Spark
    Platform to help fund independent films. Movies can be rented on the site. 
  • Wikipedia: List of Venture Capital Firms

Government Data and Reports